二十五年前的今天，可口可乐以新口味替代用了几乎一百年的老方子。不到三个月，可口可乐宣告失败，重新生产传统口味的可乐。可口可乐这次走麦城，成为商界“品牌再造”失败的经典案例。
 本来想多写一点，有兴趣请看wiki： http://en.wikipedia.org/wiki/New_Coke 摘一段，看看当时的动静有多大：
Coca-Cola executives announced the return of the original formula on July 10, less than three months after New Coke's introduction. ABC News' Peter Jennings interrupted regular programming to share the news with viewers. On the floor of the U.S. Senate, David Pryor called the reintroduction "a meaningful moment in U.S. history".
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